‘Star Wars: The Force Awakens’ marketing frenzy makes the jump to hyperspace
By Josh Rottenberg Los Angeles Times In one sense, it was just an ordinary trailer, a 2 ½-minute sneak peek at a movie that won’t hit theaters for two months. […]
Tag Archives: marketing
For marketers, e-sports enticing to reach millennials
By DERRIK J. LANG AP Entertainment Writer RANCHO PALOS VERDES, Calif. — The latest ally in competitive gaming’s fight for mainstream awareness just might be marketers. At an intimate, invite-only […]
Silver Screening Reviews 